Blog on Photoblogs

I recently purchased (and read - that’s important!) Seth Godin’s Purple Cow and I have to say that not only was it a quick read - which is good nowadays, it was an excellent read, and it should be read by anyone who’s trying to market themselves and/or their work.

The biggest takeaway I got from Seth’s book was that in order to be successful now (and in the coming years) you’re going to have to be remarkable, and find ways to stand out from all the other folks doing the same thing that you’re doing. Not only that, but you’re going to have to continue to find ways to stay remarkable as your competitors mimic what you do.

So you may be wondering what this all has to do with photobloggers? Well have you seen how many photoblogs there are out there nowadays? The numbers are growing each and every day, so the only way that you’re going to stand out (and possibly monetize your photoblog) is to be remarkable. By remarkable I mean two things,

1. Your work had better be extraordinary, by this I mean more than technically sound - camera technology has erased that advantage - your work had better have a unique style, something that makes it stand out from the crowd.

2. When contacted by your fans, you had better make sure that the experience is top-notch otherwise, they will go somewhere else - fast!

I’ve talked about the goal of creating 1,000 true fans on the blog before, and I think that turning yourself into a “Purple Cow” may help you reach this goal.

Recently, Seth asked that if you purchased a copy of one of his other books, The Dip (another favourite of mine) and had finished reading it pass it on to someone else. I started to think that why not do the same for Purple Cow. So I figured why the heck not so I am offering up my copy to the first person who sends me an email asking for it. I’ll send it to you on two conditions,

1. You promise that when you’re done you’ll let me know and I will send you another name to forward it on to,

2. You write your name and blog address somewhere in the book for the next person.

Do you know of any “Purple Cow” photobloggers? Why not let us know and post about them in the comments of this post.

[UPDATE: The book is on it's way to Brendan O'Shea and it now travelling 15,000 KM to Australia!]

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