In order to rank highly in the search engines a website, not just a blog, must links that point to it from a 3rd party website. The 3rd party websites should be relevant and of a similar topic to your own.

The links that you acquire should be keyword descriptive, in other words if you are trying to rank for the phrase ‘2008 photoblog’ you should ensure that the sites that are linking to you do so with the phrase ‘2008 photoblog’. Search engines read the text and figure if the link reads ‘2008 photoblog’ then it must be relevant.

The easiest way to describe links: Look at it like a popularity contest, the more links (votes) your site has the more popular it must be and the higher it should rank. But be sure to find quality links from sites that are similar in topic/nature to your own.

David’s work speaks for itself, but I agree that I spend just as much time reading his text as looking at his work. Not only does it help with SEO, but I think that it helps to build connections with your readers.

Brett