Blog on Photoblogs

Did I ever mention to everyone just how much I enjoy looking at  how people are finding this site? A big thank you has to be sent out to the kind person who searched for “…start a photoblogging career”, if you happen to come by this article please drop me a note.

So the first question that’s on everyone’s mind is – can you create a “career” via photoblogging?  Deep down, I believe that you can, is it the easiest thing that you are ever going to undertake?  Not by a long shot.  Here is a short-list on my thoughts on creating a career from your photoblog

It’s a numbers game

Quite simply, the more eyes you have on your work, the more chance that you have to turn your adventure into a career.  Pick the most successful photoblogs out there and look at the traffic that comes to these sites on a monthly basis, its simply massive.  So, be honest, how does your photoblog compare to these two champs?  If it’s not in the same ballpark, start thinking about why not and what’s your game plan on getting it up there.

How are people finding your photoblog?

It’s great that someone clicked on one of the comments you left on another photoblog, but are these they type of folks who are interested in buying what you’re peddling?  My gut tells me not so much.  Go into your website analytics software package (if you’re not sure what website analytics is, shame on you!) and see how people are finding your site.  Here are the top 10 keyphrases that people used to find my photoblog

I purposely decided not to post numbers due to an overwhelming feeling of shame based on shear neglect and a feeling in inadequacy when compared to the two sites above!

In a perfect world you would like to see keyphrases here that show intent, and by intent I mean these folks want to (no, need to) buy what you’re selling!  You can clearly see that the keywords in my list show a lack of intent.

Indirect vs. Direct

I know what’s going through your head – huh?   Basically this refers to how you are going to use your photoblog as a career builder – either

Indirect: Selling your services, you use your photoblog as a means to drum up and promote your photography services business.  A few great examples of this would include Jasmine Star, and Becker.

Direct: Selling your work directly to your fans: prints, cards, calendars, etc.

Both methods have merits, and I think that the indirect method would be the easier of the two, but that’s not saying much.

So there you have it, the content that fell out of my brain after looking at my weblogs, anyone care to share their thoughts?

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